Management Team

Chris Pignotti, President & CEO

Christopher Pignotti
President & CEO

Mr. Pignotti is currently the President and CEO of US Digital Media Inc. and President and CEO of Racine Fireside Corp. He has worked and owned companies in many industries: Real Estate, Finance, Leasing, Retail, Food, Construction, Flooring, Specialty and Importation. While developing his business skills he has owned and operated businesses in Wisconsin, Texas, Florida, Arizona as well as operations internationally. Chris is well read and has a passion for economics and politics. Just ask him.

Growing up in Kenosha, Wisconsin Chris learned early the good old fashioned Midwest work ethic. Coming from a family of entrepreneurs, he started his first company at the age of sixteen. He obtained a Real Estate Broker's license at the age of nineteen in Wisconsin and Texas. Mr. Pignotti graduated from the University of Wisconsin-Parkside with a BA in Economics. Chris is a sought after public speaker, consultant and even hosted his own radio talk show.

He calls Arizona home with his wife Alane of 30 years and their three boys Arthur, Alex and Christopher a special needs child nick-named The Foof. All work in the family business.


Alane Pignotti, Vice President

Alane Pignotti
Vice President

Born and raised in Racine, Wisconsin, Alane started working at the age of 14 in her father's drug store. She went on to graduate from the University of Wisconsin-Parkside with a Bachelor of Arts in Organizational Communication. To escape the difficult economic conditions of the Midwest, Mrs. Pignotti relocated to Houston, Texas and worked across a number of industries where she was critical in updating, digitizing and streamlining systems (Perry White & Associates), developed and trained sales staff for Texas's third largest home builder (Gemcraft Homes), and learned the intricacies of small business as owner and operator of a book and comic book store (Paperback Exchange).

Mrs. Pignotti believes strongly in truth and virtue and was featured on the cover of CSO Magazine for her contribution to law enforcement's efforts in fighting credit card fraud. She is also actively engaged in the efforts to improve the conditions of people living with cerebral palsy. She has served on the Board of Directors of United Cerebral Palsy of Central Arizona for seven years.


Trevor Mance, Director of Marketing

Trevor Mance
Director of Marketing

Mr. Mance oversees all marketing and communication activities and brings critical vision to expanding the company's presence in the retail market through licensed digital merchandise and mobile accessories.

Mr. Mance has over 15 years experience in marketing and communications. He has worked in public relations, and in many divisions and positions at US Digital Media including as Sales Manager and Marketing Manager. His work in developing licensing with over 150 colleges and universities has led to the success of the custom college logo USB flash drive – Flashscot.

Graduating from ASU with a Bachelor of Science in Business-Small Business Management, Mr. Mance is a continuous contributor to the community and dedicated supporter of the Arizona State Sun Devils. He is accomplished in Jiu Jitsu and an avid movie buff.


Larry Krough, Director of Emerging Technology

Larry Krough
Director of Emerging Technology

Mr. Krough is an industry professional with over 24 years of experience using innovative and focused product and channel development programs. He has extensive knowledge in media manufacturing, development of wholesale distribution channels and initiating new products and services.

As Director of Emerging Technology, Mr. Krough has initiated many new directions at US Digital Media, establishing equipment and technical support areas, OEM distribution agreements, reseller channels, sourcing and testing of new products. Mr. Krough is skillful at working with factory partners both overseas and domestic, initiating purchasing and testing guidelines, and building procedures and processes for in-house manufacturing for new licensed products.

A graduate of University of Northern Iowa, Living in Scottsdale, Arizona, Mr. Krough is married with two children. He enjoys working on hot rods and motorcycles with his son, as well as drawing and painting. He has donated paintings, murals and drawings for numerous community charity events.


Jason Lessenger, Multimedia Manager

Jason Lessenger
Multimedia Manager

Mr. Lessenger began working at US Digital Media over 6 years ago as a graphic designer, and thereafter moved into the web department. Now as the Multimedia Manager, he oversees the web and graphics teams that maintain the company’s web stores, blogs, and online shopping outlets. He is also a part of the new software and custom applications enhancements for the web stores.

Mr. Lessenger received certificates in Web Applications Development from Scottsdale Community College and various online education programs.

A native Nevadan, he enjoys hiking, playing guitar, fascinating books and traveling with his wife and children.


Justin Walls, IT Manager

Justin Walls
IT Manager

Mr. Walls is an Air Force veteran, and served as a non-commissioned officer in network security. As IT manager, he designs and maintains all aspects of network infrastructure, including hardware and software for servers and desktops. Mr. Walls also contributes to search engine optimization, database administration, and web site optimization.

He enjoys riding motorcycles and dirt bikes, and has a variety of hobbies including rock climbing, martial arts, snowboarding, shooting, scuba diving, and traveling.

Mr. Walls holds IT certifications, a security clearance, and an AAS degree in Information Systems Technology from the Community College of the Air Force.